Skip to content
OnlineToolPro

Browse categories

YouTubeTextImagesPDFsDeveloperMarketingProductivityCalculatorsSEOColourCSSAll tools

YouTube RPM Calculator

Work out how much you earn for every 1,000 views.

  • 100% free
  • Formula shown

Last reviewed by the OnlineToolPro team

$

Total revenue for the period (your share, after YouTube's).

All views in the same period.

Currency

Changes the symbol only — no exchange-rate conversion.

RPM (revenue per 1,000 views)

$4.05

Revenue per view
$0.0040
Views per 1 unit of revenue
247.1
Views to earn $1.00

Calculation

RPM = Revenue ÷ Views × 1,000

  1. $850.00 ÷ 210,000 = $0.00405 per view
  2. × 1,000 = $4.05 RPM

RPM describes a past period. It changes with season, audience location, content and ad demand.

What is the YouTube RPM Calculator?

RPM is how much you earn for every 1,000 views after YouTube's share. Enter what you earned and how many views you had in the same period to calculate it, with the working shown.

How it works

How to use the YouTube RPM Calculator

3 simple steps. No experience needed.

What can you use it for?

  • Work out your real earnings per 1,000 views from YouTube Studio numbers.
  • Compare RPM between months or between videos.
  • Use your RPM in the earnings calculator for forecasts.

Good to know

What is RPM on YouTube?

RPM (revenue per mille) is the amount you earn for every 1,000 views. It's calculated after YouTube's revenue share and across all views — including views where no ad was shown — so it describes your real earnings per view better than CPM does.

How RPM is calculated

RPM = Revenue ÷ Views × 1,000

Use revenue and views from the same period. The calculator also shows revenue per single view, which is RPM divided by 1,000.

Example

You earned $850 from 210,000 views last month. $850 ÷ 210,000 = $0.00405 per view, × 1,000 = an RPM of $4.05. Plug that RPM into the Revenue Calculator to estimate future months.

Limitations

  • RPM reflects a past period; it shifts with seasons, audience mix and content.
  • Mixing periods (e.g. yearly revenue with monthly views) produces a meaningless result.
  • Channel-level RPM can hide large differences between individual videos.

FAQ

Frequently asked questions

What's the difference between RPM and CPM?

CPM is what advertisers pay per 1,000 monetized ad impressions, before YouTube's share. RPM is what you earn per 1,000 views of any kind, after YouTube's share. RPM is almost always lower.

Where do I find my RPM?

In YouTube Studio under Analytics → Revenue. You can also calculate it here from your revenue and views.

Why is my RPM lower than other creators'?

Audience location, content category, video length, season and the share of views that show ads all influence RPM.

Related guides

Step-by-step help for getting more out of the rpm calculator.

All guides

Related tools

Other tools you might find useful next.

More YouTube Tools

Tools for working with YouTube videos, channels and thumbnails. 16 free tools.

Browse YouTube tools
Other categories:TextImagesPDFsDeveloper