Margin to markup and back
Markup = margin ÷ (1 − margin). Margin = markup ÷ (1 + markup). So a 25% margin needs a 33.3% markup, and a 100% markup gives a 50% margin.
Find margin, markup and profit — or the price you need for a target margin.
Profit margin
38.46%
Profit $25.00 per sale
Calculation
Margin = (price − cost) ÷ price · Markup = (price − cost) ÷ cost
Last reviewed by the OnlineToolPro team
Works out profit margin and markup from cost and price, or the selling price you need for a target margin or markup — and makes the difference between margin and markup clear.
How it works
3 simple steps. No experience needed.
Good to know
Markup = margin ÷ (1 − margin). Margin = markup ÷ (1 + markup). So a 25% margin needs a 33.3% markup, and a 100% markup gives a 50% margin.
FAQ
Margin is profit as a share of the price; markup is profit as a share of the cost. A 50% markup is only a 33.3% margin.
Divide the cost by 0.6 (1 − 0.40). A product costing 30 needs a price of 50.
Step-by-step help for getting more out of the profit margin calculator.
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